The Fall fashion issue of NY Mag has a piece on the
evolution of the t-shirt and how far its come along from its humble
beginnings as a functional undershirt worn under clothing a few decades
ago. Over the years, the process of creating a t-shirt has gone under a
multitude of experiments and tinkering to become today’s high fashion
statement piece. And American Apparel gets a mention too:

The greatest breakthrough of the last decade was when American
Apparel, under the direction of its free-loving founder Dov Charney, turned
the fit of a T-shirt into a message. Never mind the graphics or slogans.
The message was you: your body thrust out there into the world, shrink-
wrapped in every conceivable color. American Apparel remains powerful and
ubiquitous in the T-shirt world, but the trends have gotten subtler and
more introverted.

As America’s largest garment manufacturer, it’s nice to know that we’re not
just pumping out t-shirts but contributing something to the big picture.
We’ve also been doing our share of experimentation here at the factory –
like our burn-out t-shirts – watch a video here of how it’s done.

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