Calling All Vintage-Lovin’ Toronto...
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This Week: We’re Hiring...
American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If...
DIY Ribcage Bodysuit...
Materials Needed Cotton Spandex Jersey Zipper-Front Bodysuit Sharpie Scissors Directions 1. Flip bodysuit inside out, lay flat on table. 2. Use a Sharpie to draw the lines where cuts are to be made 3. Cut across the lines. 4. Repeat on other side. Voilà!
IMBOYCRAZY.COM SHORT FILM #5. BIKINI MIS...
boycrazy bikini mishap: from alexi wasser on Vimeo.
Off with the Sleeves...
Daniella who works in our Rome store transformed her Stripe Pocket Frock into a slouchy tank dress by simply cutting off the sleeves. Cute, comfy, and it has pockets! Send in your way to wear our styles to waystowearit@americanapparel.net and we may contact you to be featured on our site.
The Giving Tree...
Vintage Men’s Flannel ($23), Vintage Women’s Trousers ($31), Vintage Leather Bag ($36), vintage lightweight scarf ($6), vintage heels ($36). CS Original Overlap Box Top ($35), CS Original Tie-Up Romper ($42). CS Original Tie-Up Romper ($42), CS Original Zip Denim Shorts ($36), CS Original...
More stops added to the Flea Market tour...
We’ve been on the road with the American Apparel Factory Flea Market tour for the past few weeks and it’s been a wild success at each of our stops so far. We’re excited to announce that we’ve added on more stops, including USC, UCSD, and University of Omaha! So if you’re...
Me + You Pt. 58: Simian Mobile Disco on ...
Me + You #58 pertains to more than just a visitation. Rather, this is a component of a larger project engineered to promote and celebrate the release of Simian Mobile Disco’s second full length album Temporary Pleasure. This statement isn’t meant to demystify the session or detract from...
Music Video Friday...
American Apparel’s being spotted in music videos everywhere. Like in this one for “Fight For This Love” by UK artist Cheryl Cole (Girls Aloud). The video was styled by one of our employees, Jonas, and it features the Nylon Spandex Micro-Mesh Bodysuit, Nylon Tricot Sport Chic Swimsuit,...
American Apparel Calgary: California Sel...
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Naked Fridays Pt. 32 on Viva Radio: POSS...
Naked Fridays – a title that only serves as a tease every once in a while. Alas, our Gay Beach Boy Tedward remained civil whilst sitting through the POSSO girls’ festive and suggestive set. Gliding through a seratomated set as elegant and thick as their hyper-fashionable leather accessories, the...
IMBOYCRAZY.COM SHORT FILM #4. WAKING UP ...
boycrazy waking up in echo park from alexi wasser on Vimeo.
A Velvet Fall...
Jennine from Austin shows how you can take the California Select Original Velvet Bustier from Summer to Fall in a few easy steps. CS Original Velvet Bustier ($36) paired with the micro-mesh button up ($45), disco shorts ($46), and a floppy hat ($40). CS Original Velvet Bustier ($36) paired with a Vintage...
Vena Cava Uses Diamond Grid Bodysuit for...
Refinery 29 spied our Diamond Grid Bodysuit on the runway of the SS’10 Vena Cava show. Check out why they love it at Refinery29.com
This Week: We’re Hiring...
American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If...
California Select Berlin Moving Sale...
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imboycrazy.com short film #1:...
boycrazy in bed from alexi wasser on Vimeo.
We like your style!...
Whether it’s a DIY project with one of our pieces or an American Apparel look from head to toe, we’re always inspired by your interpretation of styles. We have a few of our favorite fashion bloggers show off their latest looks. Click here to see all of the products featured by bloggers so...
Vintage Eyewear on Sale!...
For one week only, save 50% on all Vintage Eyewear!* More than 50 styles to choose from! These frames are vintage and dead stock and only exist in very limited qualities. We’ve collected them from all over; from remote factories in Los Angeles to out-of-business optometrists in Montreal. We are...
Megan Fox in the Gloria-V...
We’re seeing the Gloria-V Bodysuit all over the place nowadays, including yesterday’s post for the “Fame” music video. But we’re loving the latest appearance of this bodysuit that’s already pretty hot on its own on the cover of the latest issue of Rolling Stone. Hottie...
Pure Poetry from Portland...
She waits for a friend who seems to be late. She doesn’t mind though, ’cause she knows she looks great. Wearing vintage sandals, a bag, and a skirt. Asymmetrical dress tucked in just to flirt. (American Apparel Asymmetrical Dress, Vintage Sandals, Vintage Skirt and carrying a Vintage Bag) She...
Check out POSSO the DJ on Viva Radio...
photo: Casino Nelson It is with great pleasure that we add POSSO the DJ to the Viva roster. No, POSSO is not a robust man of Italian descent but rather the name of an LA-based umbrella organization that pertains to a fashion line, a
University of Utah Flea Market Tomorrow...
We’ll be making our fourth stop on the American Apparel Flea Market tour at the University of Utah tomorrow! We’ll be opening the doors at 9am and going til 5:30pm…then check us out at Redfest until 12am! Earlier this week, our SFSU Flea Market turned up a massive crowd so don’t...
Fame + AA...
The classic song that everybody knows from “Fame” gets revamped in this music video for the new version of the movie and it looks like American Apparel could be the uniform of these New York City High School of Performing Arts kids, including the Gloria-V Bodysuit, suspenders, denim short...
This Week: We’re Hiring...
American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If...
Calling all handsome boys!...
We’re looking for a few new male faces to model for the company. The shoots take place in Los Angeles, so you should either be in LA, be coming to LA soon, or live in a nearby city. Please email a few very recent snapshots of yourself to model2009@americanapparel.net. Include at least one clear...
Strolling Through Williamsburg...
Williamsburg, Brooklyn, New York City: Armand and Nicole show off their Fall outfits to the neighborhood. Nicole wears the California Select Original Bustier Tie Top with a CS vintage skirt and CS Original vintage bow headband. Armand wears a CS vintage plaid shirt with CS vintage shorts and an American Apparel...
The xx on Viva Radio Me + You...
Finally something minimal… this isn’t the first Me Plus You – at number 56, we’re going strong, but without any reason to celebrate this non-descript number (OK, my father is 56 years old, but otherwise I’ve got nothing). However, this is The XX’s first ever U.S....
Everything’s Coming Up Tavi!!!!!...
OMG! For about a year now Tavi has been on our radar! Lisa Kim, one of my work besties, introduced me to her blog and ever since we could not get enough! This It girl is 13 and probably knows WAY more about Fashion than Tim Gunn. Not to mention that fact that she is really giving me, Peaches and Cory...
SF Flea Market this Tuesday!...
Our American Apparel Flea Market tour is making its second stop this coming Tuesday, September 15th at SFSU! We’ll have hundreds and hundreds of your favorite American Apparel garments from T-shirts, denim, coats, hoodies, underwear, dresses and more. Prices start at $2 and nothing will be over...
Vivacious Velvets...
As the summer winds down the beautiful ladies at the Factory Store stay lucious and billowy in their new CS Originals. You have to admit, the new Velvet Bustier is extremely sexy on Sofia. This top adds a luxurious and classy feel that simply beckons to be touched! The velvet on the bustier feels...
AMERICAN APPAREL’S Fashion’s...
Drop by the American Apparel shop on Broadway & Howard in NYC tomorrow from 7pm – 11pm for a chance to be featured in an American Apparel ad or win a $150 SHOPPING SPREE! Must wear two pieces of AA and express a unique personal style. Take advantage of our One Night Only 25% discount and pick...
This Week: We’re Hiring...
American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If...
Alix in Action...
Alix The Cherry Blossom Girl’s mannerisms were so cute, we decided to feature them in some animated ads. Can you think of a better piece than our Full Woven Skirt to do a spin in? I think not! Look for these ads on your favorite sites soon.
Table for Two...
Chrissy is wearing a California Select vintage polka dot print bow front dress ($41), CS vintage heels ($36), and CS vintage black and white leather purse ($36). Jimi is wearing CS vintage short sleeve plaid shirt, CS vintage t-shirt ($21), AA slim slacks ($74), and CS vintage tie ($16). Come visit...
DIY Dye Fringe Dress...
Melyssa who works at our Buckhead store in Atlanta, GA came up with an innovative new way to customize the Oversized Scoop Back Fringe Mini. MATERIALS NEEDED Oversized Scoop Back Fringe Mini Rit Dye Masking Tape Water DIRECTIONS 1. Add two cups of water to 1 package of Rit Dye 2. Use tape to cover up...
American Apparel + Fashion’s Night...
Watch the PSA here. American Apparel has created exclusive limited edition tote bags in honor of Fashion’s Night Out. When you purchase this bag, 20% of the proceeds of the sale go to The National September 11 Memorial and Museum. Available Sept 4 – 10 at select New York locations. Visit...
A Farewell Letter...
Dear friends and co-workers, Although many of you do not know it, my grandmother was a sewer in a clothing factory in the 1930’s in Montreal. When I was in high school I wrote a composition about her entitled, “The Immigrant,” where I described what life was like for her working as...
Where’d Ya Get those Nickers’...
Dear Daily Update, This new issue of W is MAJOR. Camilla Nickerson who is like a totally important stylist totally turned out our P.E. Shorts, Tyvek Shorts, Jersey Tank and Men’s Long Underwear! She totally brought life to those pieces! Laura Stone sure is one of the most luckiest gals alive,...
A Farewell Letter...
Dear friends and co-workers, Although many of you do not know it, my grandmother was a sewer in a clothing factory in the 1930’s in Montreal. When I was in high school I wrote a composition about her entitled, “The Immigrant,” where I described what life was like for her working as...
This Week: We’re Hiring...
American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If...