It always ends up coming back to the D. I can’t go a day in New York without making a Michigan connection. Of course it hit me again when I asked the young Lauren Flax, “So, Where Do You Come From?” I’ll take her word when she said Six Mile and Gratiot. It’s a good area. The...

During the late 1920’s a war raged in the underground world of Darlinghurst, Sydney, so much so it was aptly renamed ‘Razorhurst’ by the locals. One of the toughest gangsters on the scene was Miss Tilly Devine, who indulged in sly-grog trading, razor wars and spending her well earnt money...

School is out, summer is coming and it’s time for a summer job. Lucky for you, we’re hiring practically everywhere. Stores across the country are hosting open calls, looking for intelligent, friendly, and dedicated people to work. So if you or someone you know is looking for a job, come...

The Tunic Turn your dress into a comfortable tunic. All you need to do is wear a belt at your natural waist, lift and drape dress over the belt. Pair with your favorite pair of biker shorts, tights or leggings, and you’re ready to go. The Loose Fitting Tee 1. Lay dress flat on table. 2. Starting...

A note from Dov: On July 29, 2009, thousands of workers from the Los Angeles area, including many American Apparel employees, marched to call attention to the urgent need for immigration legislation to end the underground exploited lives of millions of immigrants, and to express their opposition to ramped...

Last week I had the pleasure of meeting Alix The Cherry Blossom Girl when she stopped in Los Angeles on her US holiday. Alix and her sweet fiance took a tour of the factory, picked out her favorite American Apparel and California Select pieces, and put together some pretty darn cute outfits. Here’s...

So, we shot some video at our latest installment of factory flea market bliss on July 4th and 5th. Apparently we forgot to post them. If you were there, reminisce. If you weren’t… Check-out the Blow-out.

The Fall fashion issue of NY Mag has a piece on the evolution of the t-shirt and how far its come along from its humble beginnings as a functional undershirt worn under clothing a few decades ago. Over the years, the process of creating a t-shirt has gone under a multitude of experiments and tinkering...

Natasha & Sandy show off their personal takes on the new Chambray Henley Shirt Dress. Natasha shortened hers and used the excess fabric to make a matching wallet. Sandy layers pearls and a vintage belt over her dress for a fun and flirty look. Versatile and classic, the new Chambray Shirt Dress...

School is out, summer is coming and it’s time for a summer job. Lucky for you, we’re hiring practically everywhere. Stores across the country are hosting open calls, looking for intelligent, friendly, and dedicated people to work. So if you or someone you know is looking for a job, come...

On a very hot, very humid, and very un-average Wednesday in London, the ladies of Oxford St. cool off by playing dress up out in the rain. Polly looks positively lovely in a delicate California Select vintage dress, paired with American Apparel luxe back seam tights and vintage sunglasses to match...

School is out, summer is coming and it’s time for a summer job. Lucky for you, we’re hiring practically everywhere. Stores across the country are hosting open calls, looking for intelligent, friendly, and dedicated people to work. So if you or someone you know is looking for a job, come...

We are all about mixing American Apparel with California Select to create modern vintage looks. Today we’d like to take you all the way across the world, to Australia, and show you their interpretation of California Select style. Spring draws near in Sydney – so they’re bringing in...

After receiving countless requests for an instructional video on the oft elusive Le Sac dress, we finally got our act together and made some instructional videos: See more ways to wear it here. If you have any revolutionary ideas of unique ways to wear the Le Sac dress, Email pics to waystowearit@americanapparel.net...

Russell Brand likes to get in shape fashionably, especially in our Acid Wash Denim Runner Shorts and Flex Terry Headband while filming for Get Him to the Greek in London. Brand plays an out of control rockstar, which doesn’t seem too out of character for this bonkers Brit. Once again, he proves...

While flipping through the November 1993 issue of Vogue, taking in the sweet sights of quilted bustiers and sequined stirrup pants, I came across the “Talking Fashion” page, which was sort of the who’s who of trendsetters of the moment. There, wedged between Cyndi Lauper and Michelle...

MATERIALS NEEDED W301 - Micro-Poly Short Short 4 Inch Fringe- 3-4 yards Scissors Sewing Machine & Thread Measuring Tape DIRECTIONS 1. Put shorts on and measure across the top waist band 2. Measure across middle section of shorts 3. Measure across the bottom of the shorts 4. Repeat steps 1-3 and...

What better (and sweeter) way is there to cool down on a sizzlin’ summer day than by having nice cup of gelato? That’s exactly the idea that the lovely guys & gals at American Apparel Tribeca had. From left to right: Chrissy wears a Cali Select vintage dress, accessorizing with her...

Street Carnage Celebrates its 800th Street Boner with a cutie patootie wearing the molten red All Star Jacket. They think that he’s pretty perfect, and we think he’s adorbz.

…in the Double U long sleeve mini dress! Comfort and sexiness, combined at last. Keep it up Brit-Brit!

School is out, summer is coming and it’s time for a summer job. Lucky for you, we’re hiring practically everywhere. Stores across the country are hosting open calls, looking for intelligent, friendly, and dedicated people to work. So if you or someone you know is looking for a job, come...

A note from Dov: Yesterday a few thousand American Apparel employees, along with other activists and workers, marched to oppose the immigration intervention that is taking place at American Apparel. After reviewing the paperwork authorization of American Apparel’s industrial workforce, Immigration...

One of the most popular items for summer, the California Select Tie-Up Romper, can be worn in so many different ways - it’s almost mind boggling! Yael from Boston (Back Bay store) wears it strapless, paired perfectly with some vintage deadstock sunglasses. Courntey from Portland (Stark store)...