E.J., our Southeast Inventory czar, wrote to us: Professor McHenry at the Art Institute of Charleston sent me an e-mail about wanting to make a class field trip to American Apparel. The classes she teaches are in the Fashion and Retail Management Department. After the green light was given a handout was constructed and we were good to go. Her Intro to Retail class came by tonight and I taught them all about American Apparel’s vertical integration and radical company design. They had knowledge of how other retail companies are run and were very impressed with everything...

American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

The weather outside is not quite Winter and not quite Spring, but the California Select Original Cuffed and Cropped Sweater is perfect for both seasons! Whether worn layered over a bodysuit or on its own, it’s the perfect way to bring in Spring! Sohaila from Portland wears it with a Vintage Men’s Denim Jacket, Stretch Twill High- Waisted Side Zipper Shorts and Opaque Footless Pantyhose. Julie from Dublin pairs it with Disco Shorts, Sheer Luxe Pantyhose, Sheer Luxe Over- the-Knee Socks and a Vintage Clutch. Kimberley from Barcelona wears it over a CS Original...

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American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

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American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

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Butt Magazine has a clear favorite for the guys’ Best Bottom Contest, but who is yours? The search continues and unlike real life there are not nearly enough bottoms! Remember, the top rated entries recieve $300 in American Apparel swag (including the amazing 2010 BUTT Calendar) and one lucky entry selected by American Apparel and BUTT magazine will win the chance to be our next butt model. If you don’t feel like participating but love to watch, there are tons of entries to score from the comfort of your own home! So, just how can your bottom land on top? ...

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No, it wasn’t a real murder silly…and no it wasn’t PETA screaming bloody murder for once. This Fashion Week, our friend Rachel Antonoff presented a lovely murder mystery of a presentation. Her Nancy Drew inspired flirty dresses really complimented our hosiery! Check out my BFF Pinky Geldof and one of our fave mags, Nylon uncovering the The Mystery at Lafayette House. I wish I could have been there with her…we totes would have cracked the case like the Bobbsey Twins! xoxox

American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

I really appreciate a nicely put together classic look for men. Today Luke threw together a Pinpoint Oxford Button-Up Shirt, Travel Pants and a California SelectOriginal Zip Fisherman Sweater for this laid-back early spring outfit. Simple, charming and refreshing.

Here is Her Madgesty having a celebration wearing the Nylon Spandex Stretch Lace Diamond Grid Long Sleeve Button-Up while partying it up with Jesus in Brazil for Carnaval! Looks like her daughter’s AA shopping habits rubbed off on her! Toast to Madonna!

Me + You 71 hears Viva welcoming Denmark’s Oh No Ono on their first musical expedition to the USA! Hailing from a different part of the world might be a large contributing factor to this group’s sound coming from a different place in the popmosphere. While in keeping with the post-Animal Collective melodic dreamscape strain of electronic-tinged pop, there is a lack of irony and introversion in this group that allows their songs to flourish wildly. Offering up 3 songs that would otherwise seem quite sonically spread apart from one another, the constraints of the studio...

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Today Mae paired her favorite California Select Original Pleated Silk Mini Skirt with her comfortable Long Sleeve U-neck Dress and Bordeaux Opaque Pantyhose. Soft & flowy like her curls, this outfit is the perfect way to say hello to the warm California sunshine after a long stint of rain and thunderstorms!

What’s there to say that hasn’t already been said about Neon Indian? Mr. Alan Palomo has been making some serious, no-nonsense (chill)waves from his former HQ of Austin, TX, as both the Native American-influenced moniker and also as VEGA. Following his recent move to Brooklyn, where he will undoubtedly bring his operation to the next level, he paid us a visit before zooming off to Mt. Success with his jetpack. Alan was nice enough to sit with Ted and let him in on the fabulous playlist that he put together for us at Viva: Dam Funk - Galactic Fun Yellow Magic Orchestra...

Get your favorite Panties on and a DEAL! Its already started…but your fashionable late..But it ends Feb.21, so don’t be too tardy for the panty party! xoxo Bunny

Julie from Dublin wears the new California Select Original Lace Sweatshirt – classic vintage sweatshirts are revamped by our sewers at the Factory, who add an open lace panel which can be worn either in front or back. Now available at select American Apparel stores near you, and online at www.caliselect.com.

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American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

New York visual merchandising employees B and Caoilfhionn look relaxed and coordinated in their tans. Caoilfhionn layered a Floral Lace Bodysuit under our Long Sleeve Crop Top and creme Four Way Stretch Zipper Jeans for a sassy yet classy ensemble. B paired our Italian Long Sleeve Button-Up and Corduroy Slim Slacks with his favorite California Select denim jacket. I adore a nice tan, in clothes at least!

Norwegian pointed-shoe-gazers Serena Maneesh drop a kraut-heavy guest playlist on Viva for Naked Fridays part 37! These friendly rockers came by before embarking on a weekend’s worth of soundblasting a sonically starved NYC scene. Between the ambitious and inventive selections picked by Emil, the SM mainman, there was lots of insightful conversation to be had. So much so to the point whereupon being reminded about their strict itinerary by a Maneesh crewmember, he brushed it off and said, “That’s fine, let’s talk about music.” OK then! So yes,...

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Thats right, it’s that special time of year again…. Buy 2 intimates, Get 3rd Free or 30% off online until Feb 21st. As a special treat we also put together a few pantylicious videos for your panty pleasure:

American Apparel is constantly expanding and hiring all over the world. We’re searching for people with unique and creative styles to help in our stores. Mixing American Apparel basics and fashion pieces is a creative process that is constantly improved by contributions from our employees. If you or someone you know can make a special contribution to that look, we’d love to get in touch. Stop by one of our upcoming open calls. We post their dates here on the Daily Update and on our employment page. If you can’t make it, stop by one of our stores and speak...

Leonn and Anne from Dublin are looking for Spring inspiration in Chloe’s Spring 2010 collection. “We loved the khaki colours, clean-cut shirts and collared blouses, forming the safari and modern military look. This will also prove that in our AA store in Dublin, you can easily pull off the popular trends… without spending a lot of money.” Leonn pairs the California Select Vintage Men’s Army Jacket with a CS Vintage Men’s Shirt and a CS Vintage Skinny Belt. Here, Anne is wearing a CS Vintage Women’s Silk Blouse, alongside a pair of...

Get ready for a masterstroke of sweetness, folks. For #35, Julian Casablancas, lead singer and songwriter of Downtown ‘01 rock n’ roll revivalists The Strokes, stops by the Viva Radio studio and gives a salty salute to some musical mainstays that help define the “Thin Lizzy meets A-Ha” hits of his new solo album, Phrazes for the Young. As Flatbush Ave legend has it, Mr. Casablancas strolled into the Park Slope American Apparel store that homes Viva’s projection booth studio cool as a cucumber. No entourage, no paparazzi (or Moretti, for that matter),...